Real Time Search Support for Social Recruitment

TwitterJobSearch, the first real time job search engine, has evolved its offering to include an In-Stream Ads service. The range of solutions from TwitterJobSearch and selected partners provide companies with a simple, cost effective way to manage their social recruitment efforts. As the real time search market heats up this year, TwitterJobSearchís vertical search solution will set the standard for how businesses can be built around aggregating, indexing and contextualising social media content.

Organisations partnering with TwitterJobSearch include TMP Worldwide, Incisive Media, Euro RSCG Riley, Barkers, Michael K Howard, TweetMyJOBS and Avature. This growing network, which also includes over 300 job board properties, ensures that businesses can access a comprehensive suite of services that suit their existing resources and capabilities. Companies looking to recruit can now automatically incorporate optimised placement on www.TwitterJobSearch.com into a range of other global or local print and digital activities, as well as take advantage of fully managed programmes that deliver a complete social media recruitment solution.

We're tracking organisations in more than 17 countries that are already using social media sites like Twitter in their recruitment efforts; commented Bill Fischer, Co Founder of TwitterJobSearch. Social media, paired with contextual intelligence and the right meta-data, is the future of classified advertising and we're building out a network of top tier partners in recruitment advertising and process management to collaborate on a turn-key managed service for companies.

TwitterJobSearch is now working with companies in Europe, the USA, Brazil and Australia to ensure their social media recruitment activity fits the Twitter dynamic and creates impact and interaction with the new audiences reachable via this channel. ìIt is only very recently that Twitter has gained momentum and achieved a mass of users and content that now potentially provides a very powerful communications platform for companies;î commented Dave Coombs, Head of Online Media, UK and Ireland at TMP Worldwide UK. ìTwitter and TwitterJobSearch represents an incredibly powerful way for candidates and companies to open up a dialogue and find and keep exciting new talent.î

Avature, the leading provider of innovative Enterprise 2.0 Human Capital Management solutions, has included TwitterJobSearchís In-Stream Ads into its managed service offering. Brand profiles are created and optimised for maximum pull through, while opportunities are also added to the most relevant Twitter job feeds and enhanced on www.TwitterJobSearch.com with premium placement in relevant search results. ìDuring the downturn, any recruitment activity clearly needs to achieve maximum results for minimum outlay;î added Mike Johnson, Sales Director of Avature. ìIncorporating TwitterJobSearchís new In-Stream Ads service into our clientsí existing resourcing programmes ensures we can help them reach deep into this important new channel in a creative, cost effective manner.î

The new offering delivers:

Automation of the entire Twitter recruitment process
Brand management solutions for corporate Twitter accounts
Cross media advertising and sponsorship packages
Increased traffic to corporate careers websites
Click-through analytics for monitoring effectiveness
Extended reach and visibility throughout the Twitter network
Enhanced listings on www.TwitterJobSearch.com
Accelerated acquisition of followers to corporate Twitter accounts
Best practice methodology that ensures job posts are indexed on all relevant search engines

In-Stream Ads are selected by clients from those picked up by TwitterJobSearch due to being posted onto Twitter and premium placement on www.TwitterJobSearch.com is purchased on a competitive CPC basis, priced on volume and category popularity. TwitterJobSearchís relevancy algorithms then identify whether an advert is relevant to the search query entered by a job seeker. Only if it is deemed suitable will the vacancy be optimised and positioned at the top of the search results page, against a black background to draw the eye. Visitors can then click straight through to the job posting on the employerís website, select to follow the profile from their own Twitter account, or see the original message on the Twitter website.

Just as Google has levelled the search engine marketing playing field with its AdWords service, TwitterJobSearch does exactly the same on Twitter. ìSeven thousand Twitter accounts have posted information about vacancies onto Twitter so far, approximately half of which are individuals or small business users;î added Bill Fischer. ìWith over 240,000 unique job opportunities being published in the last thirty days, Twitter is likely to become a bigger online recruitment resource than Monster or craigslist by the end of this year.î