Read the book, see the man!

Do you feel your marketing could do with a tune-up? How can your business get ahead of the competition? And, how do you really maximise your companyís potential?

In Bright Marketing, - Why Should People Bother to Buy From You?, Robert Craven, provides his fast, practical and proven techniques to transform your workplace, people, AND profit margin. Robert is one of the UKís leading marketing specialists, referred to as the ëentrepreneurship guruí (by The Financial Times),

In a piece of remarkable timing, Craven is launching his new book, Bright Marketing to coincide with the launch of some 20 large-scale workshops across the country entitled Letís TalkÖ Bright Marketing. There will also be a number of workshops Letís TalkÖ More Profit ñ a sister programme to the famed Bright Marketing.

The book hit Number Three in the Amazon Sales and Marketing
Best-Sellers list ñ not quite Harry Potter, but pretty good for a business book. The workshops have a similar success story ñ 99% of delegates were delighted after the 19 events Craven ran with Barclays over the spring and the new autumn season looks to be even busier.

Whether you are an owner-manager/director trying to grow a business, an ambitious, energetic employee who wants to ëmove on upí, or an advisor who wants an accessible and practical toolkit for clients, Bright Marketing (the book and the workshop!)
offers dozens of simple and effective ways to turbocharge your business!

Based on the results of Cravenís work helping literally thousands of companies to improve their profitability and find their edge, all the tools featured in this book are proven to work, and provide specific, measurable ways of improving your business.

Free of irrelevant, business school hyperbole and complex academic theories, this book provides straight-talking, no-nonsense and ëreal worldí advice to help you stand out from the rest. Craven reminds us Why SHOULD anyone buy from YOU?

So forget navel-gazing and over-analysis, Bright Marketing is about changing the way you do business NOW, and taking action to improve your sales performance, pricing and profitability.

According to Craven, one of the most common problems is that businesses become too in love with themselves and what they do, rather than spending enough time looking at themselves through the eyes of the customer.

Instead, every business needs to consider why should people bother to buy from you when they can buy from the competition? What makes your business different from the rest?

By standing out in a world of mediocrity you will make more profit. And, by not becoming a jack-of-all-trades, you will become known for your specialist knowledge, allowing you to charge premium prices.
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In a world that celebrates ëcelebrityí, customers have a choice. They can buy from the ëme tooí also-rans, or they can buy from market leaders. Whether you trade locally, nationally, or internationally, you can put yourself ahead of the competition.

Bright Marketing shows you how to stand out from the rest, increase your visibility and improve your branding, positioning and entrepreneurship ñ so people choose to buy from you.

And, while Bright Marketing focuses on how to achieve real results for you and your company, the advice does have to be put into practice. No business will change unless the owner acts ñ that action is at the heart of this book.

To book on to the workshops go to www.directorscentre.com/lets-talk.php
To find out more about the book go to www.bright-marketing.com
To find out more about Robert go to www.robertcraven.co.uk