In many cases the first time a potential employee is exposed to your company is through your web site. Your best candidates come though this channel, so its creation and maintenance deserve your utmost attention.
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At the very least your career site needs to include an up-to-date listing of open positions and information about your company and its products. A fully developed site can include bells and whistles such as an online profiler, interactivity and streaming audio content.
Here are some items to think about when developing a top-rate career site:
-Understand your target group's expectations, preferences and priorities.
-Design a simple layout and navigation scheme around this, and test it on your target audience.
-Keep a consistent employer brand throughout the entire website.
-Explain your company's recruitment process, include a How to Apply section to lead a potential employee through the process, with a very prominent Apply Now button.
-Include a list of compelling reasons to work for your company.
-Add a system for managing applications, and make it easy to find. An online application form has the benefit of standardising information from candidates.
-Have a mechanism to receive feedback, and then use this valuable information.
-Use the fact that the career page is often the most visited page on your site (after the homepage) to get much deserved budget from senior management.
-Above all, keep it easy to use and friendly.
For more online recruiting tips, a guide is available from Advorto, visit:
Put your best foot forward
You never get a second chance to create a good first impression.
