Prospects.ac.uk makeover generates record traffic

A restructure of the UKís official graduate careers website, prospects.ac.uk has generated a record month for traffic with over one million views on its job pages.

In March 2009 the jobs pages of prospects.ac.uk received almost 1.1 million page impressions, representing a monthly increase of 37% and almost 40% year-on-year. The growth is directly attributable to the revision of the job search facility and improvements across the site.

Employers, careers advisors and students took part in a review of the market leading website, which led to a redevelopment that includes improved job visibility and additional advertising opportunities as well as better defined market sectors and regions. It has created a recruitment hub for businesses to raise their profile and advertise vacancies to students and graduates

Allan Brown, director of sales at Graduate Prospects explains: ìThe site provides a series of fresh features, including 21 new work sectors so recruiters can be more targeted with their campaigns. A revised job search facility has ensured graduates can find their dream job much easier. There are also additional advertising positions available with the option to include video content. Weíve taken a totally integrated approach throughout the site, providing a central point for marketing and recruiting to this hard-to-reach niche audience.î

Key new features on prospects.ac.uk include:

Wide variety of sector information
Redefined regions, which are more visible and standardised
New sector sponsorship opportunities to give employer profiles increased exposure
Refined search functionality
Additional and new advertising positions and options