Introduction
While some statistics might claim Myspace & Bebo are bigger than Facebook, and while Facebook wasnít the first to rise to prominence, it has certainly caught the publicís attention and has the potential forever alter the way in which recruiters are able to interact with their advertisers, candidates and competitors.
The companies brave and honest enough to participate genuinely will be able to break down the walls between those in & outside their company.
The good news is the process isnít that difficult. Once you understand the environment, what the community expects and how to conduct yourself in this new frontier of social media, youíll be able to promote, improve & grow your company.
At the moment there are five ways for recruiters and the publishers of job boards to get involved. While an integrated combination works best Iíll cover them individually as they each require a different approach and can be used to achieve different things.
These areas are:
ï Facebook Pages
ï Social Ads
ï Classified Adverts
ï Applications
ï Groups
To be able to explain these different areas in a simple, concise & useful way, I have further divided each of these categories into three sections.
What? ñ A brief explanation of the technology and purpose of this functionality in the network. Whether you are completely new to Facebook or an experienced user, this section will bring you up to speed on the ways Facebook can be used to promote a business.
Why? - Why this can work for recruiters, including examples of recruitment companies using these tools effectively and why should you add this to your online marketing mix.
How? ñ Practical and actionable tips to get started using Facebook effectively for your business.
Download the Whitepaper, from SiteVisibility here:
Promoting Your Job Board or Recruitment Website via Facebook
The companies brave and honest enough to participate genuinely will be able to break down the walls between those in & outside their company
