But if youíre one of the tens of thousands of businesses throughout Scotland who will be receiving a plum-coloured flier in the post over the next few weeks, one that looks as if it has been torn directly from the pages of a newspaper, then that feeling of remorse may suddenly become attached to an entirely different expenditure.
A leading Scottish recruitment website has quite literally gone ëon a tearí to give Scotlandís business community a cost comparison between a single dayís traditional newspaper recruitment advertising and how the same expenditure can buy a yearís unlimited presence online.
ScottishJobs.com, an independent company with no direct ties to the press or broadcast media, has decided to launch their new ëtorn paperí direct mail initiative just as Scotland has broken the one million mark for the number of adults who now use the internet to look for jobs.
ìMany people no longer wait for the Wednesday, Friday or Sunday recruitment sections of the newspaper to arrive in order to search for employment opportunities,î says ScottishJobs.comís managing director Pat Kelly. ìPeople are much more technologically literate and will go online for opportunities because information moves faster than print.î
ìThere are now over one million adult Scots jobseekers, approximately 25% of the entire adult population, who use the Internet each year to look for new employment. The ëtorn advertí mailer, though focusing on cost to capture peopleís attention, is really about identifying how recruitment thought and the market itself is changing.î
Used as examples in ScottishJobs.comís direct mail initiative are DC Thomsonís flagship title, The (Dundee) Courier and The Scotsman newspaper.
Each has been identified (A5 and A4 sizes, respectively) as costing in excess of 5,000.00 for a single dayís recruitment advert, the same as it would cost for a full years unlimited advertising on ScottishJobs.com.
Pat Kelly continues, ìItís a question of choice. The Internet has attracted over one million adult jobseekers in Scotland and has become a mainstream option for sourcing applicants who obviously know their way around a computer. It can also help build a ëjobs bankí of future potential employees.î
The campaign is unlikely to be very well-received by The Scotsman and The Courier whose near recession-proof recruitment advertising departments have helped maintain stability during recent and challenging economic periods.
Press Torn Up Over High Cost of Recruitment
ëBuyers remorseí is a phrase most commonly associated with the feeling of regret experienced after contracting to buy a house
