Stuart Gentle Publisher at Onrec

Powerful range of web marketing tools - 12/2001

Search engine and professional direct email marketing

A combination of good search engine marketing and professional direct email marketing can vastly improve the chances of your site being found and visited by the companies and individuals that matter.

HotLizardís Pay per Click service allows you to bid for key search words and phrases on the major search engines. With a winning bid, whenever the search word or phrase is used your site will appear at the top of the list. However, you only pay the bid price on click through to your site, so not a penny of your search engine budget is wasted.

HotLizard also provides search engine submission and reporting services that regularly submit your site to all search engines, monitors your performance in the search engines and compares your placing with your competitors. They can then recommend and implement changes and improvements.

Complementing your search engine marketing with direct opt-in email can more than double your websiteís effectiveness. HotLizard has also developed HotShot, a email management tool that enables you to create your own professional HTML emails ñ from simple messages through to complex newsletters, containing hyperlinks to specific pages on your site, which direct readers through to contact and response email addresses.

To sum up, the new tools enable you to create and import email lists, search and select your target audience and within seconds communicate your message. or