Potter founds new company which is all set to revolutionise the writing of sales proposals

Sales staff will no longer have to face hours of work preparing sales proposals - thanks to the launch of a pioneering web-based system.

The revolutionary ProposalGENie, the first system of its kind, allows sales staff to produce proposals of consistently high quality in minutes.

ProposalGENie was developed XiS Ltd, and headed by businessman Colin Potter founder of Uniworld, the fast-growing telecommunications service provider.

Recognising that writing sales proposals was a time consuming process for sales staff, he developed a system which enables them to access a web-based database containing all their companyís standard text passages, product and pricing information and calculation formulas.

From this they click on selected text of their choice and print their customised sales proposal in minutes. ProposalGENie can be used with minimum training. No special hardware or new software is needed - just an Internet connection, web browser and word processing package.

Mr Potter said; Each sales proposal is constructed from a series of customised templates that use predefined content combined with customer information to select the relevant statements and data components to build the sales proposal.

It takes a sales person just a few minutes to input the data and answer a series of intuitive questions over the Internet to produce the proposal.

The potential benefits are enormous. ProposalGENie is suitable for any size company and enables sales staff of varying ability to produce sales proposals of consistently high quality to win business at all levels.íí

Using ProposalGENie led to increased sales at Uniworld, which has grown in four years to a turnover of 24 million.

Mr Potter said: Our sales agents loved the system as it saved them hours of repetitive work and increased their sales penetration. Customers commented regularly on the quality of proposals and, more importantly, increased their rate of signing up for the companyís products.íí

Uniworld Operations manager Jane Mclaren said: ProposalGENie saves us considerable amounts of time and ensures I am confident that the content of proposals is correct and presents Uniworld in the best possible light. This allows our sales people to do what they do best - sell.íí