As part of their ìDigital Generation Initiativeî, workplace experts Career Innovation have explored how the US Army has pioneered the use of online video games and simulations of the work environment as a way to attract, recruit and prepare people for jobs in the US Army.
The case study includes key conclusions and recommendations for other recruiters considering using gaming, and web 2.0 technologies to enhance their talent attraction and recruitment strategies.
Download the case study by visiting: http://www.careerinnovation.com/viewreport.asp?ReportID=14
Career Innovation regularly documents innovations in the workplace, including the use of technology for recruitment, collaboration, knowledge sharing and other ways of adapting to the expectations of the Digital Generation.
The ìDigital Generation Initiativeî comprises a review of corporate recruitment websites and use of web 2.0 tools, detailed case studies of best practices, focus groups and a global survey of students and workers. This was launched in early 2008 with young opinion leaders invited by AIESEC, the worldís largest student-run organisation. The new research from this Initiative will help technology firms and top employers track, understand and adapt their use of technology to the emerging communication and working styles of the Digital Generation.
Playing the Recruiting Game
How the US Army has pioneered the use of game technology to recruit the Digital Generation
