Pertemps Group renamed JOBS@Pertemps

in rebranding programme

Independent national recruitment group Pertemps has unveiled a rebranding programme which will see its core industrial and commercial operations combined with its most recent acquisitions - the interactive television
service, TV Jobshop, and recruitment website, www.jobs.co.uk - under a new group name, 'JOBS@Pertemps'.

Announcing the change, which started to come into effect from May 1, chairman Tim Watts explained that the new brand reflected the group's developing use of different media within its recruitment operations:

We wanted to create a brand which communicated more directly what we're all about: that is, an integrated national service providing an increasingly varied range of resources to help you find a job or fill a vacancy quickly and effectively. Of course, in simple terms, jobs are the
essence of our business - so it makes sense to have the word at the forefront of our brand.

JOBS@Pertemps will have the same basic structure as before, comprising industrial and commercial divisions, and linking out to a network of over 90 associate companies. However, the group will now operate via three complementary media strands:

* Local branches - continuing to offer a face-to-face service for job-hunters in both the commercial and industrial sectors.

* TV Jobshop - an interactive television service which will be revamped in the autumn giving viewers the chance to get advice, view opportunities and apply for positions - all at the touch of their remote control.

* www.jobs.co.uk - user-friendly job search facility allowing candidates to enrol and apply for jobs online, backed up with comprehensive careers advice, hints and tips and other useful resources.

Tim Watts added: The JOBS@Pertemps brand combines the traditional face-to-face approach that Pertemps has become famous for over the past 40 years with the new media routes opened up by TV Jobshop and www.jobs.co.uk.

It is designed to provide a unified identity for a group that is committed to exploring new avenues within recruitment while remaining true to the guiding principles of quality, professionalism and understanding that has made it such a success in the past.

The rebrand also sees a new logo design for the group which was created by an in-house team. This incorporates the old design of three overlapping faces set against crisp typography showing 'JOBS' in large type and '@Pertemps' in lower type within red boxing. Signage showing the new logo
will be rolled out to the group's 200 branches nationwide in the coming month. It will also feature on TV Jobshop, www.jobs.co.uk, and all future promotional material.

Tim Jones, head of marketing at JOBS@Pertemps, said:
The logo reflects the duality of what we are trying to achieve with JOBS@Pertemps: on the one hand looking forwards to our vision of a fully integrated recruitment service incorporating cutting edge technology to match employers and job seekers more easily and accurately; and on the other hand looking back at the people-centric rationale that has been at the core of Pertemps since Tim Watts' mother set up the first branch in 1961.

Whilst our offering has diversified as technology advances, we are proud of the fact that we've retained our personality as an organisation that genuinely cares about our people - a human face in the world of recruitment. It's an aspect of the group that we cherish and which will
remain at the heart of JOBS@Pertemps.