Orange hires Archer Young for sales incentive drive

Orange has hired Archer Young to run two international incentives in a bid to drive sales.

The first incentive is intended to boost dealer purchase of the Orange tariff through 250 EBS dealers from July to October. The top 15 performers and their partners will be recognised with a travel reward to Dubrovnik, an up-and-coming town on the Croatian coast.

The second incentive intends to increase sales of Orange SIM cards, also through EBS dealers. The top 6 performers and their partners will be rewarded with a luxurious ìA-listî trip to Madrid which takes inspiration from the recent ìfull length and fabulousî party thrown by the Beckhams. The supporting communication will reinforce the high quality and glamour of this incentive with personalised invitations and a high impact launch brochure in ëprivate and confidentialí envelopes.

Both incentives will be also be supported by communication including pre launch teasers, letters and brochures, e-shots and trade press adverts, which will be tailored to the reward.

Sarah Booth, Account Director of Archer Young says: ìWe are very pleased to be part of this incentive. We have a strong relationship with Orange and welcome the opportunity to continue to work with them in this area. The travel reward recognises the hard work and success of the dealers and gives them an experience they may otherwise not have a chance to have.î