OptiJob Launches SEO Service Enabling Companies to Get Their Jobs Noticed

OptiJob announced its namesake service providing search engine optimization (SEO) for job marketing and e-recruiting, delivering qualified candidates directly to company career Web sites.

At ERE Fall 2008 Expo, booth # 607 and 609, OptiJob is demonstrating its patented OptiJob service for Human Resource Search Engine Optimization. HR SEO is a new field that addresses inherent and unrecognized problems in marketing and finding jobs online.

Increasingly, qualified candidates and professionals use search engines, such as Google, Yahoo! and MSN to conduct job searches. Paradoxically, this is not good news for corporate career sites, as the existing technology used by most corporations doesnít allow their jobs to get indexed by the major search engines.

This significantly reduces the ability of direct employers with career sites to market jobs and of job seekers to find those jobs, especially with the concerted efforts job boards make to remain in the top results. Candidates are instead directed to job boards with an array of companies competing for their attention, and may be missing a high percentage of jobs on company career sites.

ìEarlier this year Google released its first job search statistics, showing in excess of 200 million monthly job-related searches,î said Chris Amato, OptiJob president. ìCompanies that donít recognize this trend are missing out on potential qualified candidates because their jobs are not being identified through search engine searches.î

OptiJob addresses these issues with patented technology that helps corporations optimize job postings on their career sites, and target specific job searches. OptiJobís technology creates highly relevant Web site addresses for each job, not only making them searchable but pushing them among the top search results. Candidates are sent directly to the companyís career site where they apply through its applicant tracking system – rather than having to sift through hundreds or thousands of competitive jobs listings that they typically would find on a job board.

OptiJob is available with no set-up fee and highly competitive pricing that enables small to large companies to reduce their dependence on expensive job boards. Early corporate users of OptiJob during the past six months have realized a marked increase in unique visitors to their career websites.

OptiJob is also a part of a family of companies that provides important human capital research, enabling it to deliver targeted job intelligence to its customers.