Stuart Gentle Publisher at Onrec

Opia doubles turnover in a year due to increased global demand for its sales-boosting promotions

UK firm continues expansion into new sectors, building growth on unique sales logic

Opia, one of the world’s leading risk-managed sales promotions consultancies, recorded a 100% increase in turnover during 2014-2015, as record numbers of companies around the globe adopted its revenue-enhancing promotional strategies.

Operating in more than 60 countries, Opia’s high-performance, data-driven sales campaigns are now used by some of the best-known consumer electronics brands on the planet, including Samsung, Asus, HP, Dell, Lenovo and Motorola, as well as retailers such as Dixons Carphone, Euronics and Media World.

By evaluating and mitigating financial risk, Opia enables brands and retailers to offer headline promotions they could not otherwise consider, boosting sales and maximising the impact of their budgets. The substantial return on investment they consistently achieve makes these sales-optimising promotions one of the most effective alternatives to margin-eroding price drops. 

The company’s best year to-date was founded on a mixture of sustained organic growth and successful expansion into new territories, reflecting its industry-wide reputation for quality of delivery. New clients in Italy, Spain, France and Germany yielded excellent results and the company is taking its innovative sales promotions into Taiwan, India and Brazil, predicting a further major increase in turnover in the next financial year.

On the back of its rapid growth, the company has created a Russian subsidiary to enable promotional delivery in the country. It has also appointed a new US sales director where it works with major names such as Microsoft and Staples,

Along with expansion into new territories, Opia is now set to bring its sales promotions techniques into new high ticket market sectors, including cameras, automotive, home improvement and white goods, building on its established strength in consumer electronics, where it has been engaged by eight-out-of-ten of the top PC manufacturers.

“It has been an incredible year,” said Opia managing director Andrew Marwick. “Around the globe, it is now increasingly recognised that our promotions deliver an outstanding return on investment, allowing firms to turbo-charge sales without having to slash prices. We have many delighted clients who have one thing in common – they value how we are wholly committed to driving success for them, whilst delivering a high-quality consumer experience.”

As part of its continuing commitment to quality, development and expansion, Opia has moved its North East operations centre into a purpose-built 80 seater customer service facility and digital production unit.

It has also invested in significant new talent, appointing Chris Payne as business development manager aligned to channel programmes, and James Harvey, who is business development manager working across northern Europe.

“Our investment in talent and quality standards (ISO 9001 and ISO 27001), our commitment to data security and fraud protection and our long-standing ability to deliver results, means we are well-equipped to bring our sales-boosting excellence to new markets,” added Marwick. “We expect to build on these great results we have already achieved and deliver another very good year.”