Online Video Branding - The Most Powerful New Marketing Tool for Your Business

Professional Video shorts are the hottest new marketing format to promote a business online. It is the number one way to drive new business and attract great candidates.
When 20 year search veteran Mark Sadovnick of Sadovnick Partners Executive Search worked with LA based Corp Shorts to develop professional videos for his site- the response was so great from his large client base- he quickly realized that his clients would benefit from having these online video shorts as well. He decided to bring Corp Shorts in as a sister company, and become the first to offer video branding and production with ìsearch expertiseî, to contribute value to other search and recruitment firms and businesses looking to attract top talent utilizing professional video shorts and online video branding.

ìInnovative and professional video shorts are a superb way to attract top talent and show prospective clients that your company is forward thinking and ahead of the curveî say Sadovnick. ìProfessional videos help them to easily get to know the company and their top management. Also, the very best candidates want to align with a company that is progressive, committed to securing and keeping the best people, and looking to the future.ì

Here is one of Markís videos that took his website to a whole new level and afforded people an opportunity to get to know him.

Sadovnick Partners: http://www.sadovnickpartners.com/home.php

Mark was recently featured as one of the top 150 most influential headhunters in the world. One of the key reasons was for his innovation with incorporating Corp Shorts video branding into his business strategy for his clients.

http://www.businessweek.com/managing/content/nov2008/ca2008114_413165.htm

Forward thinking entrepreneurs and established businesses owners are harnessing the power of video to capitalize on the changing business landscape of advertising and marketing in the New Digital Revolution. ìOur relationship with OnRec.com is very important to us, as I am impressed with their commitment to bringing the best in emerging technologies and people together, which totally align with our goals.î

Here is a sample of a recruitment video produced by Corp Shorts for accounting firm NSBN in Beverly Hills, CA-

http://www.youtube.com/watch?v=YZcQZk1bH4o&feature=channel_page

Videos help capitalize on new media opportunities in Internet, Mobile and New Media Technologies. This online video branding is important to the companyís image- so you donít want to just put up a home made video or talking heads. It needs to be top quality. This will be your online image, so it needs to be outstanding and professional.
As one marketing executive put it, ìOne way or another, you are going to brand yourself. Including if you donít do anything. Itís totally your choice how you brand your business.î

This recruitment video produced by Corp Shorts for accounting firm NSBN in Beverly Hills, CA, is a perfect example.

http://www.youtube.com/watch?v=YZcQZk1bH4o&feature=channel_page

Here are some statistics that show why professional videos on your website can tremendously impact your business.

A) People are three times more likely to respond to videos than the written word (Wharton School research)

B) - People remember only 10% of what they read, but more than 50% of what they see and hear (Wiman and Meierhenry)

C) - More than 50% of your potential clients are looking online for your products and services or to learn about your company (Online Publisherís Association)

Your website has become your most important calling card. Videos are a relatively small investment for such an important aspect of your business growth. With marketing budgets today being closely managed, branding videos are proving to yield the best return on investment for your marketing dollars. Videos give businesses of all sizes an image of depth and professionalism, of cutting edge thinking as well as a personal connection to grow a company and to attract the best people to that organization.

Corp Shorts Video Productions, based in Los Angeles and operating nationally- specializes in the creation of high-caliber short video content aimed at enhancing corporate websites and supporting your online video branding.

Visit www.corpshorts.com to see more. Call CEO Mark Sadovnick at 323.654.4443. Tell him you heard about Corp Shorts from OnRec.com.