From today (Thursday 1st March), Jobsite branding will exclusively appear on the back of over 3 million train tickets bought in key locations across the UK, encouraging workers to visit Jobsite on their mobile during their commute.
This builds on the TV advertising that Jobsite ran from the 9th January to the 5th February and once again demonstrates their commitment to reaching new candidates for their clients.
Train ticket advertising provides great access to the people Jobsite want to be in front of, with:
- 63% of people on trains travelling for work
- 67% of train travellers working full time with a further 6% working part time
- 77% of people on trains in the ABC1 demographic
- 66% aged between 25-54
- An equal male/female audience split
The four week campaign will also provide good nationwide reach with the following stations across the UK issuing the tickets during March:
- Aberdeen
- Edinburgh – Waverly
- Glasgow – Queen Street & Argyle Street
- Birmingham – New Street
- Bradford Interchange
- Cardiff Central
- Leeds
- Leicester
- Liverpool Lime Street
- Manchester Piccadilly
- Newcastle
- Nottingham
- Sheffield
- London – Paddington, Euston & Victoria
Mike Wall, MD of Jobsite.co.uk, comments: “We’re really excited about this latest addition to our extensive advertising activity as it further delivers on our promise to reach the right candidates for our clients, wherever they are.
“This advertising capitalises on the dwell time people have on trains by encouraging them to visit Jobsite on their mobile to look for a new job. With over 15% of our traffic already coming from mobile - double that of the previous year, we know that people are increasingly choosing this as a preferred method for job searching; often because of the convenience it provides.”
