Online job search with a cover charge

TheLadders.com, the job search Web site catering exclusively to the $100k employment market, today announced that it has reached the 300,000 reader milestone in just 20 months. This rapid growth is significant in light of the companyís business model, whereby revenues are generated from job-seekers rather than employers.

The brainchild of former HotJobs.com executive Marc Cenedella, TheLadders.com has achieved such rapid growth in the high-end jobs space by tailoring its services to the specific needs of job seekers in the $100k marketplace. Each week, TheLadders.com shares over 5,000 $100k job listings with its subscribers. The company also maintains a basic job leads newsletter for which it does not charge a fee. While the companyís total reader base of 300,000 has continued to surge, growing at a rate of 25% over the first quarter of 2005, paid subscriptions have grown at an even faster rate, increasing by 40% over the same period.

TheLadders.comís unique, consumer-based business model allows the firm to keep unqualified job candidates out of the applicant pool and provides a greater number of pre-screened, high-end job listings than any other source.

TheLadders.com has also set itself apart by developing a strong editorial voice that is equal parts job industry insider and inspirational guide. Unlike traditional job boards, where the Web site homepage serves as the front line for job seekers, TheLadders.comís first point of contact with consumers is a personalized, electronic newsletter delivered to their e-mail inboxes every Monday morning. Written by TheLadders.com founder Marc Cenedella, the newsletter format has enabled the firm to establish a much closer bond with customers. E-mail feedback is encouraged and no customer response goes unanswered. The regularity of the e-mail delivery also provides a natural call-to-action for job seekers.

ìTheLadders.comís biggest strength is our understanding of the job search Web site as a medium,î explained Cenedella. ìWhile we do spend a lot of time thinking about the technology end of things, our real value is in the connections weíre establishing with job seekers. We promise folks a level of service that no one else can provide. And we deliver it.î