OneWire Launches Ad Campaign Tied To Helping Job Seekers Gain Edge In Finance Employment Market

During a time when the general market perception is that finance jobs are becoming nearly nonexistent or impossible to land, OneWire, a hiring and career management tool for the finance industry, is launching a comprehensive advertising campaign to set the record straight. The new campaign, which kicks off June 1, sends the message to finance professionals that the top firms in the country are still hiring, and theyíre using OneWire to find candidates. The ads call for job seekers to visit www.OneWire.com to build a confidential and detailed profile to give them an edge in landing their next finance job.

OneWire represents a significant advancement over old-fashioned job sites where candidates upload a basic resume and comb through page after page of mostly non-relevant job postings. In contrast, OneWire enables finance professionals to quickly and easily build extremely comprehensive profiles that detail every facet of their experience, education, interests and career goals. Once a profile has been created, it is searchable by finance firms looking for a prospective candidate that matches a highly detailed search query, powered by OneWireís patent-pending match algorithm. The candidateís information is always kept completely confidential.

ìFinance professionals are growing increasingly frustrated in their job searches as they struggle to differentiate themselves in what has become an overwhelmingly crowded market. On the hiring side, finance firms are having just as much trouble finding the best candidate for available jobs as a result of being inundated with resumes,î said Skiddy von Stade, chairman, OneWire. ìWe created OneWire to solve these problems and with the top firms now working with us to find candidates, job seekers can give themselves an edge by creating a free, confidential profile today. Our forthcoming ad campaign announces that career opportunities do exist for finance professionals and that OneWire.com can help take their careers to the next level.î

The campaign will run in major markets that host a high percentage of finance firms and professionals, such as New York City, and expand to include the entire eastern United States. Ads will appear on television, online, in print, on the radio and in out-of-home advertising (phone kiosks) throughout the month of June.