New Website Specifically Designed for Intelligent Search Engine Marketing

New York, NY - After retaining the services of Acadaca Internet Solutions (http://www.acadaca.com), MachineRunner Inc., a online distributor of specialized business equipment, went live recently with their new site www.MachineRunner.com. Their products visibility on the popular search engine Google has doubled within the first 2 weeks of the siteís launch.



Best of breed software systems developed by the SEM firm Acadaca Internet Solutions were designed specifically for MachineRunner to improve their ìfreeî, natural ranking on search engines, thru clever search engine optimization, or SEO. SEO is the relatively new practice that improves the way websites are viewed by search engines. Thru ìsearch-friendlyî technology, websiteís can attract potential customers for no charge on Google, tapping into their tremendous popularity. The more easily search engines can view a site and determine exactly what it is selling, the more likely search engines will direct more customers to that site who are looking for those items.

Bryce Tom, Director of Marketing for Acadaca comments ìMachineRunnerís new technology has the perfect blend of search engine friendliness and customer usability. Every aspect about the site - from the actual code, the layout of the information, to image and page names are geared specifically for heightened SEO.î If done correctly, optimization efforts do not have interfere with customer usability or site navigation.

ìMore customers, better shopping experience - itís a win-win situation,î he continued. ìThe site also has proprietary tracking mechanisms that enable us to spend money wisely on paid advertisements. Many of our clients buy keywords on Google, with guaranteed placement on the results page of these searched terms. By monitoring the behavior and conversion rates associated with every purchased keyword, we are able to constantly shift funds from under-performing words to the better performing ones.î

When asked about Acadacaís technology compared to others on the marketplace, Tom said îWe offer the complete package to our clients, a truly integrated, customizable system. The website that the customer sees is really just the tip of the iceberg ñ MachineRunner stays highly competitive by not just attracting the customers, but by the way they are handled once they make a purchase ñ MachineRunner has customer relationship and automated order processing systems that have been tailored to their specific business model. Every business is different, and we can customize these systems to individual needs. Our new site has everything you need to stay competitive on todayís Internet.î

When reviewing the site I found the speed perfect, there was no lag time when loading the pages, even on a dialup connection. I also found its setup and the general crispness of the site to be customer friendly. The checkout process was a snap. MachineRunner gets more than a passing grade!