New Sales Manager set to steer sales of new-look National Incentive Show

Reed Exhibitions has promoted Mark Lewis to manage the sales team of its newly-enhanced National Incentive Show (NIS). Mark now manages the sales across a portfolio of three B2B events - NIS, NDMS (The National Direct Marketing Show) and IDMF (The International Direct Marketing Fair).

Mark, who has over eleven years of sales experience, takes the helm at a very exciting juncture in the history of NIS. This year’s event heralds the launch of six brand new inspirational ’zones’ to give the show a completely fresh look and rejuvenated atmosphere.

Mark Lewis comments, I am delighted to have been appointed as Sales Manager of the National Incentive Show, especially during this period of radical innovation. NIS is the marketing, promotions and incentives industry’s premier event to generate customers, drive sales and reward employees, the new initiatives and fresh talent that have been invested this year are already adding extra impetus to the traditionally strong sales of exhibiting space and visitor tickets alike. I am looking forward to having the opportunity of working on both NIS and NDMS as both these events have a natural synergy, which gives opportunities for greater cross fertilisation of ideas and business.

Mark has been in sales his entire career. Prior to joining Reed Exhibitions four years ago, Mark headed the exhibition sales team at Lloyd’s List Events, where he worked across three annual and biannual international B2B trade shows.

The new initiatives for NIS 2005 include six themed zones, based on the fastest areas of growth in the incentive and motivational markets. The visual and interactive zones include Boyz Toyz, Weird & Wonderful, The Office, Clothes Fashion Zone, The Christmas Zone and the NIS bar, where exhibitors and visitors can gather to network.

Darren Whitehead, Exhibition Director for The National Incentive Show says, Our extensive research has revealed that gadgets, fashion, Christmas items and products that are weird and wonderful are some of the fastest growing areas within the incentives and motivational markets and also what visitors want. With Mark on board, I am fully confident that sponsorship of our new-zoned areas will be snatched up. Furthermore, with the co-location of NDMS and The National Venue Show, a visit to The National Incentive Show is the most valuable day that a marketer can spend outside of the office, with networking opportunities being utilised three times.

The National Incentive Show will be co-located with The National Direct Marketing Show and The National Venue Show, ensuring that this year’s exhibition offers optimal value to exhibitors and visitors alike. This prestigious event has, for the past nine years, brought together the largest group of marketing, meetings and promotions executives in one place at one time,

The National Incentive Show is taking place from 13th to 15th September 2005 at the NEC in Birmingham, UK. It is organised in association with the British Promotional Merchandising Association (BPMA) and supported by The Institute of Sales Promotion (ISP).