New look TNT to hit the streets

TNT Magazine, the bible for Australians, New Zealanders and South Africans in the UK, unveiled a fresh new look this week to cater for a growing number of young professionals now calling London home.

Research conducted by TNT shows that backpackers of old are staying in London longer to climb the career ladder, earn better money, travel regularly, invest in property and even start a family.

Among the findings from TNTís reader survey*:

Sixty per cent of TNT readers come to the UK to make money
Fifty five per cent are over 26 years old
Fifty per cent save over 100 a month
Forty eight per cent plan to stay in the UK for two or more years
Forty two per cent have a British or ancestry passport
twenty five per cent earn over 30k.

(*Source: TNT reader survey research, November 2006)

To reflect the changing needs of its readership, TNT Magazine has refreshed its content and design, with the first issue out on Monday, February 19. The new look includes:

New and updated content such as:
More travel information, with a focus on short breaks
Careers news, including reader profiles, industry updates and advice
Shopping, sex and relationship advice, puzzles and a TV guide
A London life section to help readers make the most of their new home
More sports results from back home

Fresh, stylish design to match reader habits and expectations:

Shorter features with more breakout elements
Breakout boxes packed with information
A coloured navigation system to make it easier to find content

Janelle Estreich, Editor of TNT comments: ìThe new look TNT better caters for both ends of the TNT readership, with more to interest those who are here for the long haul.

ìThe crme of young talent from our three target countries is finding opportunities in the UK that they wouldnít get at home, and for an increasing number of those people a working holiday turns into a new life in London.

ìWhile the traditional working holiday is still a popular option, TNTís new look better reflects the needs of this growing group of young professionals.î

To reflect the new look magazine, TNT has also updated its website ñ www.tntmagazine.com, and online newsletter ñ TNT Extra. The new look offers improved navigation, updated design and new Travelzone and Jobzone sections.

TNT Reader Testimony:
Jennifer Barrett, a TNT reader for 10 years, comments: ìIím a Kiwi from Christchurch, New Zealand. I came to the UK in December 1997, two months after my 18th birthday, because I was restless in New Zealand and wanted to travel. I started off living in Brighton for a year, but then moved to London in search of a ërealí job. I guess Iíve stayed almost a decade because the job opportunities here in the UK have seemed somewhat limitless to me and Iíve managed to find jobs that have sent me overseas too. Iíve been able to travel, buy property, live a great lifestyle and find great jobs. I read TNT when I first arrived in London - and still find it a great read nowî.

The TNT brand attracts huge loyalty and trust among Australians, New Zealanders, and South Africans living and working in the UK. The TNT Group is part of the Guardian Media Group, and incorporates a diverse portfolio of free publications, www.tntmagazine.com, and an events division.