New Jobsite Brand Campaign Increases Searchable CVs by 94%

In its first week of launch, Jobsiteís new brand campaign has seen a 94% week-on-week increase in searchable CVs taking the total number of Jobsite searchable CVs to well over half a million. The new multi media campaign, which encourages candidates to upload their CVs has also had an immediate impact on candidate behaviour, with 60% of new registrants now uploading their CVs to Jobsiteís searchable CV database. Candidate registrations also saw an impressive boost during week one of the campaign, increasing by 144%, providing clients with instant tangible benefits.

The campaign launched last week with a number of high profile TV advertising slots, including ad breaks on the weekendís two biggest TV shows; X Factor (10.4 million audience) and Englandís World Cup Qualifier (7.2 million audience). Other activity included extensive full and half page advertising within the Metro, Daily Mail, Evening Standard, London Lite and across over 50 Northcliffe Media regional titles.

Overall, Jobsiteís new brand campaign led to over 85,000 new candidates registrations, with 60% of new registrants leaving a searchable CV, providing Jobsite clients with a significantly increased talent pool to recruit from across all sectors and regions. Initial results reveal enhanced brand awareness is also starting to take effect – organic search traffic from people searching for the keyword ìjobsiteî increased by 43% whilst searches for ìjobsite.co.ukî increased by 212%.

This week, the new Jobsite TV ads will be seen around a number of prime time programmes including; the last England World Cup Qualifier of 2008 when England plays Belarus on Wednesday Evening, Touch of Frost, Paul Merton in India and the Chinese Grand Prix, helping Jobsite to effectively target itís core demographic of 23-45 year old ABC1s. The supporting radio campaign will also start this week on leading commercial radio stations including Capital, BRMB, Total Virgin and Kiss. Also featuring Max Beesley, the radio ads share the same call to action, encouraging candidates to upload their CVs.

In addition, Jobsite will also be running a four week promotion in conjunction with Absolute Radio (previously Virgin Radio) which includes advertising, spot news breaks, online promotions and a series of four career advice podcasts. With one podcast launching each week from now until the 3rd November, the podcasts are available to listen to and download on Absolute Radio, Jobsite and i-Tunes. Each podcast is also promoted to Absolute Radioís 912,000 listeners through 60 second promotional adverts, playing 20 times each week on the station.

Keith Potts, CEO of Jobsite comments; ìWeíre incredibly excited to have such fantastic results after just one week of the campaign, especially considering that our radio campaign hasnít even started.. A lot of planning went into the production of our brand campaign and itís great to see this being rewarded with such immediate results. Weíve always been committed to finding quality candidates for our clientsí vacancies and the initial signs show that our advertising campaign is going to significantly help us achieve this.î