As part of its ongoing programme of attracting the brightest minds into the advertising industry, a new IPA ad, created by Leo Burnett and sponsored by Creative & Cultural Skills, is being placed in the spring/summer edition of Breaktime magazine which will appear on 26th April.
The ad aims to raise awareness amongst teachers of the diversity of job types available in the industry and promotes it as an accessible and exciting future career path for their pupils. The ad is also supported by an article, by IPA Director General Hamish Pringle within the magazine, who displaces the common misconception that advertising is only for people who are good at the creative work.
Said Ann Murray Chatterton, IPA Director of Professional Development: ìWe have a number of initiatives aimed at attracting top talent amongst university students (such as annual IPA seminars and talks and fairs at universities), but we know that decisions affecting future career choice are often made at a younger ageî
Said Jayne Barr, Advertising Skills Director, Creative & Cultural Skills: ìThe industry needs diversity of talent to thrive and the opportunity to target key influencers such as teachers is one way to make sure we reach as wide a gene pool as possible.î
The initiative is part of the IPAís objective to ensure that a career in advertising appeals to a wide cross-section of society and attracts talented individuals to ensure the industryís continued success and innovation.
Said Sarah Regan, Senior Communications Manager, Leo Burnett: ìWe used a simple layout to create clear stand out in an otherwise ’busy’ publication. The quirky illustrative style lends intrigue and also reflects the fun, informal nature of our business.î
Breaktime magazine has a circulation of 250,000 readers across 20,000 UK junior and secondary schools.
The IPA is a supporter of Media Smart, the media literacy initiative for UK primary school children that provides children with the tools to help them interpret, understand and use information provided in adverts to their benefit.
New IPA ad seeks to attract ad talent of the future
.
