New GET site ñ meeting the needs of Generation Y

Recruitment specialist Hobsons is pleased to announce the re-launch of its graduate recruitment website, GET (www.get.hobsons.co.uk). The new site will give users more interactive features, functions and content to make their job hunt quicker, easier and more engaging.

Generation Y and Web 2.0
The re-launch is a result of extensive usability testing and focus groups exploring graduatesí online behaviour, expectations, likes and dislikes.

Key issues identified included the need for an easy way to compare jobs and employers, the ability to collaborate with other users, and usersí desire to determine their own content.

Itís also clear that Web 2.0 has changed the way students consume online marketing content, with the advent of blogs, social book-marking, the ability to generate and distribute content, RSS feeds and social networking.

To address this, the new GET site offers new features including:

ï Favourites ñ job-hunters can save their favourite jobs, employers, articles and events for easy access later through ëMy GETí

ï Events ñ a comprehensive listing of careers fairs and employers' recruitment events

ï Forums ñ a space where students can share job-hunting experiences and advice, and interact with recruiters

ï Daily updated news ñ keeping students and graduates up to date with the latest developments in graduate recruitment

ï Even more career advice ñ hundreds of pages covering 20 different career areas and general job-hunting advice.

Meeting recruitersí needs
As well as an enhanced user experience, the GET site will provide graduate recruiters with new advertising channels to communicate with their target students.

Paul Clark, Commercial Director at Hobsons, comments: ëThe new GET site offers our clients a wider choice of advertising options ñ from banner advertising and microsites to interactive videos and forum sponsorship. And because the GET site is now easier and simpler to use, our clients will receive greater response to their advertising, providing great return on investment.í

ëThe site also offers students a much richer user experience. The unique ìsearch, browse and compareî function means users can find their ideal employer, vacancy or work experience placement effortlessly, while interactive forums provide a new platform to promote dialogue between students and recruiters.í