New Fish4 campaign helps users find the right job, car and home

fish4, the online classified site for jobs, homes and cars, is embarking on its biggest ever summer advertising campaign. Over 40 different creative executions will appear in more than 600 regional newspapers. The campaign is expected to reach in excess of 38m local newspaper readers across the UK.

The campaign, is fully supported by fish4ís four shareholders; Newsquest, Northcliffe, Trinity Mirror and the Guardian Media Group, and runs throughout July and August

The campaign highlights the wealth of content to be found on fish4 and draws attention to the strength of the product in local markets. The creative which is now developed in-house, highlights the 40,000 jobs, 250,000 homes and 230,000 used cars and that are now available on the site each day, and continues to establish fish4 as a brand closely associated with important life changing decisions.

The regional strength of the fish4 brand is reflected by the fact that 4,500 variations of the ads have been produced, each directing the reader to fish4ís 141 local website partners which include manchesteronline.co.uk and icbirmingham.co.uk.

Jonathan Lines, fish4ís marketing director, says: ìThe campaign shows how fish4 can help people through key life changes, whether itís empty nesters looking to downsize their home, a shift worker wanting to find a nine-to-five job or a family searching for a car with more room for the kids.

ìRecent NOP research showed that fish4ís level of recall among Internet users is already above the 70 per cent mark, we feel confident that this campaign will further reinforce that position.íí

The campaign follows fish4jobís recent agreement to become the exclusive content provider for Yahooís careers channel, which will be supported throughout the summer with exposure on the Yahoo! homepage