New Buyersí Report Examines 2008 Purchasing Trends of HR Executives

The Internet continues to reign supreme as the best source of information for human resource (HR) buyers and decision makers, according to a new report from HRmarketer.com.

These and other findings headline ìTrends in HR Marketing: HR Buyersí Behavior 2008,î now available from the marketing and media visibility firm. The complimentary report covers the latest trends and best practices for marketing to HR and employee benefits executives and professionals. Key trends outlined in the paper include:

- Second only to their peers, HR buyers view the Internet as a top source of information when making purchasing decisions. Respondents noted that vendorsí online visibility plays a large role, including websites and search-engine rankings;
- Employee benefits, compensation and incentives are cited as the leading ìpain pointsî among HR professionals who responded;
- HR buyers are steadily embracing the growing popularity of blogs, podcasts and webcasts as sources of information;
- Traditional print media continues to fade as a primary source of information compared with other online sources.

ìClearly, the importance of a strong online presence has never been greater, with 40 percent of buyers saying they turn to the Internet first when searching for HR solutions,î said Mark Willaman, president and founder of HRmarketer.com.

The 2008 data is based on responses collected during April and May; participants represent diverse industries such as manufacturing, healthcare, professional services, education, financial services, and government. Company sizes range from under $5 million to over $250 million in annual revenue.

ìHR Buyersí Behaviorî also examines the value of exhibiting at trade shows, the frequency at which companies purchase various products and services, and which departments are primarily involved in buying decisions. The report provides suppliers with fresh insights to help them spend their marketing and PR dollars wisely.

To download the report, visit: