Netizen gets up close and personal with Mosaic Web 2.0 module

Netizen, the search marketing, website design and web development agency, today announces the launch of a powerful integrated suite of personalisation and user-generated content (UGC) functionality into its in-house web development Mosaic platform. This major development aims to meet a growing expectation amongst web-users of a personal online shopping experience.

The Mosaic personalisation module allows Netizenís clients to offer their online customers a range of web 2.0 applications, including personalised homepages, blogs, photo sharing, forums and user ratings and reviews. This suite of interactive functions adds a whole new dimension to the online experience.

Lewis Lenssen, managing director of Netizen, explains, ìUser generated content has become the norm ñ customers now expect an online experience that is both interactive and personal to them. Web 2.0 functionality can add quality, depth and detail, providing a more positive, reassuring experience for website users and making conversion more likely.î

The Mosaic personalisation module will allow website visitors to share their photos, keep a blog about their experience of engaging with product ranges, or invite their friends and family to view and rate products. Forums also provide a powerful, flexible means of encouraging communities to form around and interact with brands. These customers help attract new business through word of mouth endorsement and link sharing.

Lenssen continues, ìThe old relationship with ëbrandí is also changing, to the extent that people will often feel a sense of guardianship over their preferred brands ñ they are no longer passive, but active consumers. This shift presents a significant opportunity for businesses to build a deeper relationship with their online customers. By empowering the customer with more control over a website with personalised homepages, valuable information can be collated to learn more about their habits, preferences and requirements, opening up the possibility of higher quality direct marketing.î

The personalisation module also provides a powerful and flexible means of encouraging communities to form around a brand, as customers with a common interest congregate and practice link-sharing. Lenssen concludes, ìSatisfied customers are a powerful marketing resource; if you have them, you should use them.î