Since the commercialization of the Internet in the mid-1990ís, employers have struggled with how they can best use this new media to improve the quantity and quality of their hires. NAS Recruitment Communications and CollegeRecruiter.com announced that they have jointly released a white paper to help these employers.
The white paper, Best Practices for Corporate Employment Sites: The 15 Features Necessary to Maximize the Quantity and Quality of Candidates Sourced Through Your Website, communicates to employers the experiences of the staff of CollegeRecruiter.com and NAS with respect to the best practices for corporate employment web sites. Written by Steven Rothberg, Founder and President of CollegeRecruiter.com, the document describes, explains the importance of, and gives examples of 15 of the most important website features. The Best Practices for Corporate Employment Sites white paper is an unbiased, non-sales document.
A good employment site is often your first point of contact with a candidate, said Steven Rothberg, President and Founder of CollegeRecruiter.com. It creates lasting first impressions about your company and its opportunities. Optimal employment site design encourages applications from highly qualified candidates and discourages applications from less-qualified job seekers. Yet most employment sites fail to achieve this objective. Why? The majority of sites focus too much on presenting the preferences and requirements of the employer while forcing applicants to jump through hoops to submit an application. Employers are often heard to say that such hoops are desirable because they discourage applications from candidates with little interest. Yet candidates with little interest are often highly qualified passive candidates and it is these candidates that employers most want to hire. If your site forces such candidates to jump through hoops and fails to speak to the needs and wants of the best candidates, then your site will actually discourage applications from highly qualified candidates and encourage applications from less-qualified job seekers, which is exactly the opposite effect you want.
After hearing some of Stevenís ideas on the topic, we felt that we could help our clients and other employers who struggle with these issues, said Patty Van Leer, Central Region Vice President of NAS Recruitment Communications. Partnering with CollegeRecruiter.com was a great experience as they were able to bring to the project information that theyíve gleaned from talking with hundreds of employers and thousands of candidates. We were able to bring to the project the talent of our design team, who did a fantastic job in putting together a document that is short, easy to read, and yet packed full of great information.
Copies of The Best Practices for Corporate Employment Sites are available at no charge from the NAS Recruitment Communications website at www.nasrecruitment.com or by sending an email to Steven@CollegeRecruiter.com
Distributed by HR Marketer.com
NAS Recruitment Communications and CollegeRecruiter.com released a white paper to help employers
Since the commercialization of the Internet in the mid-1990ís, employers have struggled with how they can best use this new media to improve the quantity and quality of their hires
