MyPeopleBiz Blog: How to: Create a successful job advert

But how do we create such a masterpiece?

• Make sure you get someone to proofread the job advert – avoid mistakes. Check for grammatical errors and be original
• Don’t be afraid to sell the benefits. You’ll trying to sell a job so pick up on its best features
• Don’t overly complicate the details. Applicants will get confused if the job detail is too extensive. Leave room for discussion in the interview
• Give the candidates an idea on the company’s culture to see whether it suits them
•  Be realistic about the working environment. Are employees expected to stay late?
• Don’t forget to mention the basic details of whether a job is full time, permanent etc
• Make sure you give enough time on the closing date for applicants to apply
• Avoid obscure industry jargon as not all candidates will be familiar with this

 

Job Advert Breakdown

Job Title

Keep your job title simple, including keywords for when potential applications search. You may want to be more specific and include extra detail so just make sure it’s relevant and not too long.

Your company should appear desirable to applicants therefore present why you are looking for a talented worker and how they’ll be a key asset to the company and why they will want to work for you.

Job Description

Here you need to clearly explain to your potential applicants what the job involves. Outline day to day tasks, who they’ll be working with, reporting to and what they’ll be responsible for. Candidates are looking for jobs that sound interesting, challenging and rewarding. Highlight if there are opportunities for promotion or travel within the company.

What are the perks of the job? Are the hours flexible? Don’t forget the salary details as applicants may decide whether or not they are suitable for the role based on the wage. You want to quickly capture the reader’s attention and hold their interest, don’t over explain the role or use complex language.

Who You’re Looking For

The idea of this is to filter out the unsuitable candidates as you’ll be ultimately saving yourself a lot of time and money. Give a clear, strong outline on the education and experience expected. Think about what skills the position requires.

What do you expect from the candidate? Do you want someone who is highly motivated with excellent communication skills?

Presentation

Simple formatting will attract potential applicants. By using headers and bullet points readers will be able to quickly skim over all the necessary information. Make sure the method of applying is clear so the candidates know how to apply for the vacancy and what is expected from them.

Remember you can sign up to MyPeopleBiz to place adverts on our job board where we have a referral system in place to help save you time and money. Contact us if you’d like to find out more.