MRINetwork Continues to Grow in Latin America

MRINetwork continues with its planned expansion in Latin America with the opening of two new offices in Brazil and Colombia this month. The two latest additions bring the total size of the network to over 1,000 offices in more than 37 countries and there are plans to open up more offices over the coming years.

The Master License agreement for Latin America was formed in April 2007 with Carlos Rivera of MRI Mexico City and since then work has been underway to expand the Latin American Network. Despite the cultural, social, economic and legal difficulties of expanding into new markets, the opening of the new offices has been seamless and the region continues to build on the 40% growth that was achieved in 2007.

ìThere were some parts of the business model that we needed to adapt for Latin Americaî, said Carlos Rivera, Chief Executive Officer. ìFor example, we needed to adapt the way in which we presented our services to a client and we also altered the Marketing collateral to address a Latin American audienceî.

With a long term business plan to open up to 30 offices over the next 10 years, other key markets such as Argentina, Chile, Venezuela and Panama, along with other countries in Central America, will be added to the Latin American Network.

MRINetwork expects 2008 to continue on its current growth path, with plans to continue expanding the business into other new regions around the globe over the coming months.