Monster Unveils New Campaign to Highlight Timely Launch of New Online Experience

Monster(R), the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), today announced the launch of a new global advertising campaign in conjunction with the unveiling of its new online site experience. Launching in the US, Canada and Europe, the campaign will emphasize and creatively illustrate the importance of finding the right job, while highlighting a new suite of innovative tools available to seekers and employers at the new Monster.com.

The new advertising and relaunch of our site underscores our commitment to provide innovative new tools to help job seekers find the right jobs and manage their careers, said Ted Gilvar, executive vice president and global chief marketing officer, Monster. This timely campaign speaks to the breadth of jobs and resources we offer to help people navigate today's challenging environment.

New York-based advertising firm BBDO Worldwide, which developed last year's award-winning campaign, created the new multimedia television and print campaign that also includes online, events and CRM components from sister agencies Atmosphere BBDO and Proximity. The television ads were helmed by famed director Daniel Kleinman, who directed last year's Cannes-winning Stork ad for Monster. In all, a total of four spots will air over the first quarter of 2009. Others will be released later in the year.

Capitalizing on the inherently witty and optimistic DNA of the Monster brand, the work showcases passionate people clearly in the wrong job and offers solutions for finding the right job by encouraging action through a strong call to action: There's never been a better time to go to Monster.com. For example, in one TV spot, a man clearly afraid of heights is found in a high-rise construction job. In another, a keyboardist who is a throwback to the 1980s, is seen jamming with a studio orchestra. Highlighting these career-challenged job seekers as examples, the spots show how Monster's new and unprecedented site offerings - such as Monster Career Benchmarking and Monster Career Mapping - can help seekers find not only the right jobs, but also the right career paths.

Monster is in the betterment business. And everything that we do, from our products, to our people, to our services, to our advertising, is intended to help people get to a better place in their careers...and in life, said John Osborn, president and CEO, BBDO New York.

For screenshots or copies of the television spots, or for additional details, please contact Steve Sylven at 978-461-8503 or steve.sylven@monster.com.

Site Redesign Features for Seekers and Employers

Monster also officially unveiled its new global seeker experience on January 10. Launched in 24 countries, the new Monster offers job seekers an innovative, intuitive, and personal experience designed to deliver a fulfilling career management resource. Employers will benefit from increased seeker engagement, allowing them to reach even more qualified and talented candidates. Details on the new Monster can be found at: