Monster marches to St. Louis for the 2005 NCAA mens final four

Monsterís NCAA Final Four Marketing Program to Feature an Interactive Fan Zone for Visitors of All Ages in Addition to Pre-Game Analyses from Sports Personalities Rick Majerus and Steve Kerr

Mascots from NCAA Basketball Programs Once Again Take to the Court for Second Annual

Monster Mascot Competition
As NCAA Division I Menís Basketball teams prepare for the Menís Final Four in St. Louis, Monster, a member of NCAAís Corporate Partner Program, today launched its second annual NCAA activation program. The multi-tiered marketing platform will feature events and activities for fans of all ages that will soon arrive in the Gateway City to support their teams, in addition to extensive brand marketing and advertising to promote the Monster brand. Monster is the leading global online careers property and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST).

Monster officially joined the NCAAís Corporate Partner Program in April 2003, signing a multi-year contract with CBS Sports. Last year, Monster and the NCAA launched NCAA CareerCoachô (www.ncaacareercoach.com/), a student-athlete focused website designed to offer career guidance and information about a range of job opportunities. As part of this NCAA partnership, commercials from Monsterís ìPortraitsî campaign, which encourage viewers to reach for greatness in their life and careers, will air throughout all rounds of the tournament, including the Menís Final Four semifinal and championship games on April 2 and 4, respectively.

Key elements of Monsterís activation program at this yearís NCAA Final Four include:

Monster Fan Zone
Monster is transforming a 6,000-square foot, loft-style lounge located in the heart of St. Louisí entertainment district into an engaging, interactive basketball-themed experience for the more than 45,000 visitors expected to descend on St. Louis during the Final Four. The Monster Fan Zone will feature large screen televisions, vintage video games, computer workstations and a job corner highlighting St. Louis employers. ìScan & Winî kiosks and the Monster Instant Paycheck Booth will offer fans the chance to win prizes including tickets to the 2005 NCAA Menís Final Four and ñ of course ñ an ìinstant paycheck.î

The Monster Fan Zone will also host free, pre-game ìchalk talksî with two basketball greats - Rick Majerus, the winningest menís basketball coach in the University of Utah history, and Steve Kerr, who was a member of five NBA Championship teams after a stellar four-year collegiate career at the University of Arizona.

In addition, three St. Louis-based Infinity Broadcasting radio stations, KEZK-FM, KMOX-AM, and KYKY-FM, who have worked with Monster on several promotions and giveaways, will broadcast live from the Monster Fan Zone throughout Final Four weekend.

Monster Mascot Challenge
Mascots from several NCAA Basketball programs will once again suit up this year in a Monster-style competition that will take place on Center Court at NCAA Hoop City. Mascots from Duke University, University of Kentucky, University of North Carolina and other NCAA Basketball programs, along with Monsterís signature mascot, Trumpasaurus, will take part in this bracket-style competition. Hosted by CBS Sportsí Bill Raftery, the competition will feature a challenging obstacle course with a balance beam, vault, trampoline jump, and dribbling and skateboard tracks, testing each mascotís agility, style and poise. As the field narrows, the final four mascots will compete head to head to determine who earns the coveted honor of 2005 ìMonster Mascot Challengeî Champion. B-roll footage will be available following the event.

Monster Squads
Helping spread the Monster brand throughout St. Louis during Final Four weekend, Monster Squads will be dressed in green Monster basketball uniforms and virtually impossible to miss. Squad members will be giving out Monster ìcredentialsî that can be used to redeem prizes at the Monster Fan Zone, the Monster Clubhouse at NCAA Hoop City, and the Monster Locker Room at Union Station.

ìMonsterís 2005 NCAA marketing program is designed to continue to bring the Monster brand to people who have their sights on advancing their career, in particular the entry-level job seeker. Like the NCAA, Monster is committed to encouraging student-athletes to reach for greatness in the classroom, on the court or field, and in whatever job they choose to pursue after college,î said Brad Baker, Chief Product and Marketing Officer, Monster. ìOur work with the NCAA over the last two years, including the launch of NCAA CareerCoachô, embodies this goal and we continue collaborating to support career and athletic achievements.î

ìPreparing student-athletes for future career opportunities while they are pursuing a college degree is a shared goal of Monster and the NCAA,î said Peter Davis, Associate Director of Brand Management and Licensing, NCAA. ìMonster has developed a great program that will help guide our student-athletes toward their post-collegiate aspirations. We are excited to continue our work with our teammates at Monster as they continue their commitment to and support of collegiate student-athletes.î

In addition, as an official Corporate Partner, Monster is also honoring students who reach for greatness in the classroom by offering four $2,500 Monster Scholarships to coincide with the 2005 NCAA Final Four. The program is being run through FastWeb, a division of Monster Campus, and the leading scholarship search site for students. For contest details, please visit http://scholars.monster.com/.