Monster Forges Newspaper Alliances

Monster Joins Forces with North Jersey Media Group, Honolulu

Monster(R), the global online careers and recruitment resource and flagship brand of Monster Worldwide, Inc, today announced relationships that will bring the most compelling combination of online and offline recruitment services to Northern New Jersey, Northern Pennsylvania and Honolulu, Hawaii. Monster continues to build significant momentum around its local market strategy by aligning with the North Jersey Media Group, owner of The (Bergen) Record, Herald News and 44 weekly newspapers, as well as the Wilkes-Barre Times Leader (serving Northern Pennsylvania) and the Honolulu Star-Bulletin to introduce co-branded sites featuring the company’s industry-leading products and services. Monster’s media alliances now touch 43 daily newspapers and eight television properties.

Today’s announcement marks another step forward in our localization strategy. Monster continues to pursue small and medium-sized businesses as one of our major areas of growth, and media alliances help us solidify and grow our presence in the regions where these companies are based, said Doug Klinger, president, Monster North America. These alliances bring substantial value to both large and small regions as we leverage our combined expertise in their markets across the country.

The relationships we are building are designed to be mutually beneficial and sustainable, and will deliver tangible results for the consumers and employers we serve, as well as the media companies who own and manage these local outlets, said Peter Newton, senior vice president and general manager, SMB, Monster. Our first media alliance with Philadelphia Media Holdings has yielded strong results to date, including a 25 percent increase in the number of page views recorded on philly.com’s career page, underscoring the synergy that is created when local expertise is coupled with our best-in-class products and services.

Employers in these markets can easily and cost-effectively implement recruitment strategies utilizing the best combination of print and online advertising. Monster also offers access to the world’s largest resume database, which adds approximately 40,000 new resumes each day. In addition, Monster’s hiring and talent management solutions enable businesses to optimize the recruitment process, saving time and money.

Job seekers in these markets can take advantage of the most advanced search and match technology, presented from a local perspective. Career-focused content, featuring expert advice, and tools such as a resume builder and salary center, will help give job seekers a competitive edge.

Newton continued, Small and medium-sized businesses present a major area of growth for Monster. These alliances establish an immediate foothold in key local markets - bolstering our creditability with these employers, extending our brand in the cities and regions where they are based and underscoring our relevance among seekers.

The Wilkes-Barre Times Leader’s co-branded site will launch in the coming weeks. The co-branded sites for the Honolulu Star-Bulletin and the North Jersey Media Group will be unveiled in January 2007.

Also Announced Today
Monster announced a similar relationship today with Freedom Communications, a leading privately owned diversified media company. The deal encompasses 36 newspapers across the country -including the The Orange County Register (Orange County, Calif.), The Gazette (Colorado Springs, Colo.) and the East Valley Tribune (Mesa, Ariz.) - and Freedom’s eight television properties.