Monster, the global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. and Internet Broadcasting, the nationís publisher of local news online, today announced that they have expanded their existing relationship to provide recruitment and career services to a total of 108 markets. Under the new agreement, Monster will power co-branded career sites for 120 of Internet Broadcastingís local TV web sites, including those serving the top 20 markets in the country.
The new sites, expected to launch in the coming weeks, will feature Monsterís industry-leading search and matching capabilities, expert career advice and an array of tools such as a resume builder and salary center. In addition, employers have the ability to post jobs and gain access to the worldís largest resume database to find candidates. To drive traffic, Internet Broadcasting will provide Monster with a vast inventory of co-branded TV advertising spots, along with online ads and integrated content placements.
ìAs one of the first strategic alliances aimed at driving local presence and market share, our relationship with Internet Broadcasting has successfully increased Monsterís local visibility through a trusted distribution channel ñ the local news station,î said Doug Klinger, president, Monster North America. ìExtending our media alliances across 120 broadcast and online media channels ñ nearly doubling the scope of our previous agreement ñ will accelerate our localization strategy and help Monster cultivate deeper relationships with local job seekers and employers.î
ìAs an industry-leader, Monster gives our visitors a best-in-class career resource with rich tools and content,î said Clayton Rose, Internet Broadcastingís executive vice president of business and corporate development. ìOver the past three years, weíve built innovative campaigns that leverage TV/Web convergence and the ëhalo effectí of trusted news brands to drive results for Monster. We look forward to continuing this innovation while offering our consumers valuable employment resources.î
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Monster and Internet Broadcasting Expand Online Recruitment Services Relationship to 108 Markets
Monster Extends Local Reach to Job Seekers and Employers via Internet Broadcastingís National Network of TV Station Web Sites
