Monster, the premier global online employment destination, has launched its Career Ad Network (CAN) in the UK. CAN aids employers in reaching not only active job seekers but also the broader pool of passive candidates who are not actively looking for a job. It transforms job postings into high performance banner advertisements that precisely target the most suitable candidates across the internet by analysing usersí online information to assess their job experience and interests. These banner ads appear throughout Monsterís vast advertisement network and on diverse partner sites.
As candidates browse their favourite sites, they only see CAN job advertisements relevant to their interests and experience displayed in a banner. When they click on a CAN job advertisement, they are taken directly to the Monster site where they can learn more about the position and apply online. The CAN job ads are strategically placed throughout Monster's online media network.
ìHighly targeted, precision job advertising is the new frontier for online recruitment. In the current job market, employers need to be able to pinpoint the most appropriate candidates whether they are currently looking for employment or not,î said James Brian, director of product at Monster UK and Ireland. ìClick through rates with CAN are far higher than traditional banner ad programmes because viewers are only targeted with vacant positions that resonate with their experience and interests. This helps employers to adapt their recruitment strategy to keep targeting the right talent.î
Not only does CAN give employers tailored access to top candidates quickly and effectively, it also maximises their recruitment spend and allows companies to efficiently grow their online presence.
Monsterís Career Ad Network Launches in the UK
Innovative Targeted Advertising Solution Gives UK Employers Tailored Access to the Most Qualified Candidates Online At Their Favourite Sites
