Milkround.com is more popular than ever among graduate jobseekers, boasting more than two million page impressions and 220,000 unique users to the website last November.
Figures released today from the ABCe audit for Milkround.com reveal the site received a total of 222,119 unique users in November 2009, averaging nearly 12,000 a day, and 2,068,169 page impressions that month – some 70,000 a day. Unique users are up 6% on the same period in 2008, an indication of the tough jobs market graduates faced last year.
The ABCe audit figures cap a successful 2009 for Milkround.com and its parent company Milkround Online. Throughout 2009 the Marketing Team continued to travel up and down the country to more than 150 recruitment events and campus days. Combined with new marketing initiatives and on-site sign up, more than 160,000 students and graduates looking for internships, placements, graduate jobs and schemes joined Milkround.com last year. This talent pool is brimming with top candidates who can be targeted using our intelligent emailing.
In May, Zach Leonard, director of digital strategy and development at News International, became managing director at Milkround Online, taking over from founder Tom Hughes. He is leading the business to its next stage of growth by maximising synergies with our core business and growing long-term prospects in graduate recruitment. This forward-thinking saw Mark Dempsey appointed as Client Services Co-ordinator to spearhead its Online Applications ATS product. He is working with Milkround’s in-house IT team to develop a new cutting-edge ATS for release later this year. Additional support has been brought in for IT to expand their work on B2B and B2C products as demand in these areas continues to increase.
In September, Milkround.com and The Times launched Graduate Career including a printed supplement and web site www.graduatecareer.com – a content-rich reference tool to bring top employers and graduates together around career issues and opportunities in the recession. The site generated more than 15,000 unique visits in the first six weeks -- equivalent to more than 5% of the the UK's total annual graduating population -- to its features, video interviews and research, including the Times Top 100 Graduate Employer listings database. The second edition of Graduate Career and updated web site will be published on February 10th -- bringing another opportunity for advertisers to raise their profile in a crucial graduate recruitment period.
Milkround Marketing Manager Chloe Burgess said: Our combination of touring the country to find the best candidates and optimising the website to deliver an increase in traffic every year means Milkround.com continues to offer excellent value for money to recruiters looking for the best UK talent. With a first-class ATS set for release later this year and the next edition of Graduatecareer in the works, Milkround Online leads the way in graduate recruitment.”
The next 12 months are set to be just as successful with a strong start to 2010. A new Milkround Online website is due to be unveiled in February to provide advertisers with a fresh insight into the business, while Milkround.com will be the subject of a national press advertising campaign.
Managing Director Zach Leonard said: “Despite the economic gloom and tough market conditions, Milkround.com has never been stronger. I’m looking forward to striding ahead in 2010 with innovative new features across the Milkround Online network and increased links with News International brands.”
The next edition of Graduatecareer will be published on Wednesday, February 10th. For sales enquiries email gradautecareer@milkround.com.
