Milkround’s success continues to grow as more than 260,000 graduates and students visited www.milkround.com in November 2011 – around 14,000 daily – in figures just confirmed for one of the leading graduate recruitment websites.
In its annual November ABC audit, visits to Milkround increased by 107,027 on the same period in 2010. Page impressions were up by more than 669,304 to 2,759,775.
The figures cap off a successful 2011 for Milkround which included a new applicant tracking system and the launch of Milkround Recruiters Direct, a self-service portal that enables recruiters to post their jobs straight to the website.
ABC audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to the market independent assurance that a website is attracting the size of audience it claims. The figures independently verify Milkround’s traffic figures to industry agreed standards as set by JICWEBS*.
The ABC certificate issued for November 2011 confirms:
· Visits: 536,257 (up 107,027 on November 2010)
· Unique Browsers: 266,069 (up 43,601)
· Page impressions: 2,759,775 (up 669,304)
Milkround Interim General Manager Rachel Johnson said: “I’m delighted to see that we’ve had such an impressive year on Milkround and have maintained our status as the leading graduate recruitment site. This year our main focus has been on creating a more engaged community and the significant increase in our web stats is a true reflection of the success of this project. Our innovative approach, matched with the hard work of the Milkround team, ensures that we remain the number one destination for students and graduates looking to shape their careers.
"We're also continuing our drive for quality candidates from all disciplines to ensure our exclusive database of more than 700,000 students and graduates remains a crucial talent pool”
Jan Pitt, Group Executive Director, Client Services, ABC commented: “ABC provides a stamp of trust for the media industry and an ABC audit demonstrates best practice principles. By committing to having its site traffic figures independently verified to industry agreed standards Milkround is delivering transparency for its advertisers.”
The certificate can be viewed at: http://www.abc.org.uk/certificates/17746904.pdf
