Its all about the message when marketing to human resources buyers, but to whom its delivered and the method of delivery are equally critical - according to a new white paper called Marketing and Selling in the Human Resource Marketplace: Winning Strategies and Tactics. Released today, the free paper is the first of its kind to focus exclusively on human capital marketing strategies, and is produced by HRmarketer.com, the no. 1 marketing and media visibility service in the human capital industry.
The white paper can be downloaded at no charge by visiting http://www.hrmarketer.com/home/whitepaper_main.htm. It is drawn from HRmarketers extensive experience working with more than 300 human resource suppliers over a span of fou of four years. It explores the challenges and opportunities of the human capital marketplace, and the critical need to understand its key players: the HR buyers, suppliers and content communities. The paper also promotes a best-practices discussion on ways to effectively generate sales leads through the coordinated use of marketing and public relations campaigns.
Highlights of the new white paper include:
- A full understanding of the HR Marketplace its buyers, opportunities, trends and how to capitalize on them.
- How to measure a potential HR buyers size and scope, and locate the actual decision-makers within any organization.
- Best practices for implementing marketing strategies and tactics to rise above the information noise of the competition.
- Methods to develop a sphere of influence and target the varied influencers among the HR marketplace.
- How to maximize media visibility through a blend of traditional media relations (press releases, media pitches and repetition), and new marketing technology such as search engine optimization (SEO), blogs, webinars and more.
- Ways to integrate an approach to marketing and public relations aimed directly at generating more leads and sales.
For more than four years weve observed the characteristics of HR vendors who consistently execute winning marketing campaigns, explained Mark Willaman, president and founder of HRmarketer.com. This white paper is the culmination of this experience and will help HR suppliers develop best-practice marketing and media visibility campaigns that effectively reach the increasingly coveted, and influential HR buyers.
Located at www.HRhrmarketer.com, the marketing and media visibility service recently reported record sales growth and renewal rates this year, and has experienced 38 consecutive months of sales growth as of September 2005.
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