Ongoing business growth and the appointment of Head of Marketing this week, heralds a fundamental review of recruitment consultancy GRSís marketing strategy.
GRS has enjoyed a great deal of success as a result of its unique specialist structure and numerous accolades for its service and entrepreneurial vision (the firm was a ëReal Business 50 To Watchí company and a recent finalist in Ernst and Youngís ëEntrepreneur of the Yearí awards). Prompted by strong business growth and recent global expansion, the firm is now enhancing its marketing strategy to include a stronger focus on brand development. This new approach led by newly appointed Head of Marketing Adam Nicoll, will enhance GRSís services by aligning marketing activities more intuitively with company strategy and client expectations.
CEO of GRS, Ken Brotherston, comments: ìOur growth since 2002 has been phenomenal. As we continue to develop our service offering ñ both by international coverage and deepening our areas of business - brand awareness is increasingly linked to our commercial success. I am delighted Adam Nicoll has joined us and am sure his contribution will greatly augment the quality and range of services we offer to clients and candidates.íí
Head of Marketing, Adam Nicoll, adds: ìStrong relationships, customer service and consistent behaviours are fundamental to gaining the competitive edge in a crowded marketplace. In some ways GRS is a city secret; my challenge is to develop the brand that the business deserves.î
Marketing strategy gains new impetus at GRS
Adam Nicoll heads up GRSís marketing
