With the degree done and dusted, the bank account well and truly dented and parents starting to increase the rent, a nation of graduates are turning their attention to finding a job and taking the first step onto the career ladder. But with just one-third of this yearís alumni expecting to secure a graduate job, Melanie Kanarek, managing director of Berkeley PR advises those wanting to break into public relations how to stand out from the crowd.
Donít fall at the first hurdle ñ 80 per cent of the applications we receive donít include a covering letter that shows some effort has been made, or even mention what job the candidate is applying for. Showing you are interested in the vacancy and why you want to work for the company will ensure your application is not deleted on first glance along with spam and junk mail.
Proof read your CV ñ It may seem obvious but a large number of the CVs we receive are littered with spelling mistakes. In our profession proof reading and attention to detail is a core skill. Another tip - donít use slang or shorthand in your CV.
Read the company website ñ Showing you have read the website and asking questions or requesting further information that refers to its content will convince employers you want to work for them. It shows that they are not just another job on a list of hundreds, all receiving the same covering letter and CV.
Read the job description ñ Demonstrate to a potential employer how you meet the criteria they are looking for and why you want a job in PR. Highlight your strengths and how past experiences in other jobs, or at university, are relevant to the position on offer.
Demonstrate your interest in the profession ñ You donít necessarily need a PR degree to get a foot in the door. Demonstrating your interest in the profession through joining the IPR, attending PR events, work experience with a PR company, writing for the university paper or being on the events committee will show you are passionate and committed to a career in PR.
Impressing in the interview - First impressions count, so make sure you dress smartly. Prepare answers to basic interview questions such as ëwhat are your strengths and weaknesses?í and ëwhere do you see yourself in five years time?í. Ask questions about the company to show that you have done your homework and read the website. It is also very important to ensure that the person interviewing you is who you will be working for. If the chemistry isnít right then it might not be the company for you.
Making the grade - Top tips for graduates
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