Longbridge relaunches

Legal, financial and IT recruiter Longbridge has unveiled the most sweeping transformation of its corporate identity in the company's twenty year history. The new brand, Longbridge Search & Selection, is designed to reflect today's Longbridge - a candidate focused recruiter built on a continuing history of innovation, professionalism and flexibility designed to provide a bespoke service to its clients.

Longbridge Search & Selection will incorporate the operations of Longbridge International, Longbridge Selection and Fleet Search & Selection. Delighted with the launch of the new company John Lacey said: Longbridge has enjoyed tremendous success for almost 20 years. Over that time, we have grown our specialist services in legal, financial and IT executive recruitment across the UK. Our increasingly national presence demands a more coherent brand identity, and we hope Longbridge Search & Selection will build on the value that Longbridge and Fleet already hold as separate brands. Our decision to rebrand three separate service propositions as Longbridge Search & Selection emphasises the synergies that can be achieved by bringing these businesses together.

As part of the rebranding exercise, Longbridge Search & Selection has launched a new brand design. The new corporate logo is the result of extensive national research conducted with Longbridge employees, candidates and clients. In addition to the new logo, Longbridge has also redesigned its web site at www.longbridge.com. John Lacey, Longbridge MD, unveiled the new look to the company's 70 employees today.

John Lacey said: Our fresh corporate identity reflects a new lease on life for Longbridge Search & Selection. We have retained and developed the dedicated and distinctive search and selection approach each former brand championed. Our core values remain those of expediency, professionalism and expert specialism. We are still firmly committed to those standards, our philosophy, and our principles.