There are three locations on a web search pageÖTop, Middle and Down. A search engine report sometime fits a single screen and other times it is a long list, about hundred feet long. Therefore, a top position is defined if your business is cited on the first page or two. Middle position, if it is on after many pages on the screen say 10 or more. Down position is so down and so low that it makes no difference, it is an abyss. Today, e-commerce, is like a huge ocean, very deep, very wide and rough, here, if your websiteís identity is successful only then it is floating on it and is highly visible to customers, otherwise it is submerged like a submarine, caught in some mysterious undercurrents or worst if it is parked at the bottom, lying beside Titanic. Thousands of worldís best and greatest websites with fancy logos and moving animation simply lie useless at the bottom of this massive ocean or they are just lost like Nemo.
This is when customers give up, resulting in no hits, no sales, and no profits. Suddenly, we are back to location, location, and location. So why should we care?
Simple, SEO or Search Engine Optimization is the new big thing and we better learn to play cyber games and e-marketing otherwise we have to forget about e-commerce.
Here are few great floating tips.
First, to be fully ware of your search result location try your URL on a search engine.Develop a search strategy based on how many different ways your customers are going to search for youÖby a generic term, by location, by price or your specific name?
Test each one, plotting and counting your position then modifying each to see the difference. This is a long-term task and requires constant monitoring on various engines.
It takes time but you get results.
Second, try your business name and see if it pops up on the first page, if not then it is not a name rather a dead weight, sinking your e-commerce dreams. Figure out why the name is not working.
Are there too many identical and look-a-likes climbing all over your name? But why and how come? Now to appreciate the powers of a truly great name try SONY, Kodak or PlayStation and you will see that how it comes up right on the very top each time, this makes them an e-commerce friendly name. In contrast to names like Quantum, Cybernetic or Weblinx, where the list is too long to fathom.
Only unique, short and simple great names ensure good location on search engines.Try your names with dozen of services offering listing in zillions of search engines and also try to seek expertise in web design strategies with more emphasis on URL structures then graphics.Optimize and maximize your hit and monitor the changes for profitable results.
Major Rules with Quick Solutions.Only 5 star quality names are capable to take you to the top of the page the rest are just dead weights and they will sink the site. It is easy to have a global name with trademark and matching URL, all you need once again, is the right expertise. Check out on the web for corporate image and naming and bring into your corporation webinars on naming and cyber-branding issues.
Name, are easy to fix once you have the right methodology, new vision and ideas on how to cope with corporate image and product name identity issues.
Names on e-commerce are now the Key. It is the only device that controls the access to the entire portal and site of a corporation. Nothing else the matter, no logo, no design, no promotion can help if the name is lost in search engines. It is still early in the Internet time and a lot can be fixed, modified and adjusted before it is too late.
Suggestion
Email your corporate or product names for a quick evaluation and comments from Naseem Javed...there is no charge for this, however naming analysis is a serious business so please identify your position and your company properly and with some details.
All correspondence will be treated strictly confidential. ask@njabc.com
Naseem Javed author Naming for Power and also Domain Wars, recognized as world authority on global Name Identities and Domain Issues, introduced The Laws of Corporate Naming in the eighties and also founded ABC Namebank, a consultancy he established in New York
& Toronto a quarter century ago.
Location, Location, LocationÖ.
it is all about location, all over again.