Live Leicestershire - New lifestyle guide launched

Shows how the ëQuality of Lifeí in Leicester and Leicestershire is one of the strongest in the UK

Will support campaign aimed at recruiting best talent and attracting high value inward investment to the city and county

Leicester Shire Promotions has launched ëLive Leicestershireí ñ a guide focused on the quality of life in Leicestershire. This unique publication is aimed at showcasing the strengths of the city and county to help key corporate businesses recruit best talent and attract high value inward investment.

Leicester and Leicestershireís central location, high skilled workforce, competitive commercial property costs and 3 billion worth of investment - one of the largest regeneration programmes in the country - have helped the destination transform itself into one of the strongest locations for business in the UK. Recently voted one of the best places in Britain to bring up your family by a Readers Digest poll, many major organisations have invested in and/or re-located to the county, including Alliance & Leicester, Caterpillar, AstraZeneca, Walkers, 3M, HSBC, Triumph, Asda/Walmart and Next.

To source copies of the new Leicestershire Lifestyle guide to help your business, please contact the Invest Leicestershire team at Leicester Shire

Promotions on 0116 225 4071 or email invest@l-p-l.com

Martin Peters, Chief Executive of Leicester Shire Promotions, said: ìA major part of attracting companies to relocate here is the quality of life

that the city and county can offer to their staff. There are always some members of staff who will relocate with the company to assist its establishment in a new area. Conversely, existing businesses are also looking to attract highly-skilled talent and again, quality of life is a key influencer in the decision-making process of people moving to a new area to work.

ìWe wanted to produce a guide to Leicester and Leicestershire that would highlight the many lifestyle opportunities available to someone relocating to work here. We are confident that the guide will continue to show people why Leicester and Leicestershire are increasingly seen as a strong business location,î continued Martin Peters.

Maximum Impact is a corporate citizenship scheme in which Leicester Shire Promotions calls on leading companies and institutions to make a significant commitment and actively back work being carried out in driving the image of the city and county forward. Andrew Granger, Chairman of Andrew Granger & Co and a Maximum Impact partner, said: ìLeicester and Leicestershire offer a tremendous quality of life, ranging from a real shopping experience with the forthcoming Highcross Quarter and its ëflagshipí John Lewis store, three world class universities in the city and county, an abundance of locally produced food, quality restaurants and bars, and stunning countryside. The guide will give a flavour of these strengths and will provide an ideal tool to help attract new investment to the area, retain graduates, as well as sourcing skilled staff for local businesses.î