JWT Employment Communications announces new name, positioning

JWT Employment Communications, a global, full-service agency specializing in recruitment marketing and employment communications, is changing its name, its corporate structure and its positioning. The newly titled JWT INSIDE will be led by Jerry Touslee as its president, North America, and Peter Womersley as managing director, EMEA.

It's tremendously exciting to be leading the company during this time of change, says Touslee. This is not just a name change: JWT INSIDE will push our business in a new direction by offering our clients total solutions for employee engagement. We will bring new ideas and new strategies that meet the changing needs of our clients, helping them reach their target audience with compelling communications at every step along the employment journey.

JWT INSIDE is a part of JWT Specialized Communications, a portfolio of marketing communications agencies within JWT. Guided by Rob Quish, CEO of JWT Specialized Communications, JWT INSIDE will take on a more strategic focus by helping companies align their employment brand with their corporate brand, use these strategies to recruit the right people for the right jobs, and leverage internal communications to keep employees engaged and productive.

Smart companies keep their employees engaged, and one way to advance employee engagement is through communications, says Quish. Once a company establishes its business strategy and vision, itís crucial for employees to be on boardñto understand not only where the business is going but also that itís a noble cause, one they can influence and one that will ultimately be valued based on their contribution. JWT Specialized Communications can help develop these corporate stakeholder strategies and JWT INSIDE can translate them into an employee value proposition that positively influences current and prospective employees.

JWT INSIDE has a long history of creativity and innovation. For the past two successive years it has taken top honors at industry creative awards with work for clients including Microsoft, Starbucks, Boeing, American Express, GM, the U.S. Department of State, Capital One, HSBC, Merrill Lynch, B&Q, The Metropolitan Police and Shell.

Communication tools and services offered by JWT INSIDE include employer branding, college and campus recruiting, media planning/buying, relationship marketing, HR process improvement, engagement research, internal communications and performance measurement.