Justgraduates.net targets HR community for graduate recruitment push

Internet Recruitment business Justgroup.net, and specifically Justgraduates.net is targeting human resources managers in a new online and email marketing campaign aimed at the Graduate market. The initiative will focus on the 4 J's.

1. Just Graduates - Just Graduates, no other candidate type will be offered for this targeted campaign
2. Just Quality - All data is of a high quality to ensure the best possible results for clients
3. Just Good Value - The whole campaign offers clients superb value for money
4. Just Rewards - Client retention is of the utmost importance, which is why a Reward Scheme has been put in place to round off the whole campaign and re-enforce loyalty.

The concept of 'The 4 J's' is woven throughout the offering - the campaign lasts for 4 months, is based on an introductory offer from the number one recruitment site in the world with access to one million jobseekers.

The campaign promotes an introductory offer to Justgraduates.net recruitment site, giving access to over 200,000 graduate job seekers. The campaign lasts for 4 months during which time HR directors can sign up for a special rate of 1,500.

An HTML email will be sent to a HR-specific mailing list, targeting HR directors and managers as well as promoting the offer throughout relevant media including People Management.

Anthony Bradley, from Justgraduates.net said: For this new campaign we have kept the message simple, the 4 J's represent all the high-quality elements Just Group have to offer. We are targeting those HR Managers who may not yet have experienced online recruitment or who are a unsure of it's effectiveness in their marketplace. We plan to demonstrate that by using Justgraduates.net, online recruitment is a simple, no-nonsense and effective method of putting your vacancy in front of more of the right people immediately.