Jobsites benefit from exposure on whatmedia.co.uk

Whatmedia.co.uk, the on-line recruitment media information service used by over seventy UK advertising agencies has reported a marked increase in the number of job boards looking to promote their services on the site. Jobsites advertising on Whatmedia.co.uk constitute over 50% of the total paying customer base.

The demand is caused by jobsites seeking to gain more revenue from ad agencies spending in excess of 1 billion on recruitment advertising every year.

By targeting ad agencies through whatmedia.co.uk, media looking to promote their recruitment brands are guaranteed to reach practically the whole account handling universe. Account execs right the way up to director level use the site specifically to make media recommendations to clients. The site not only offers a direct route to the ad agency market but also the opportunity to influence account personnel whilst they are in a buying frame of mind.

Sales Director Richard Andrews commented

ìWhilst most jobsites have cultivated excellent direct client relationships many recognise the full part marketing agencies play in helping select the most suitable generic or market specific sites for their client recruitment campaigns.

Apart from established generic sites (like Monster and Totaljobs), some job boards find it a struggle to establish their brands when competing against the historical clout and familiarity of market leading trade, National and Regional press. Whatmedia.co.uk gives them a chance to redress that balance and push the effectiveness and benefits of online recruiting.î

All media on and offline are entitled to a free comprehensive listing on whatmedia.co.uk. Data carried includes everything from contact details and publishers statements to usage stats and rate information.

Data manager Mike Stephens adds

ìAll jobsites should ensure that their basic information on the site is as accurate and detailed as possible in order to increase their chances of making it onto a media schedule. In particular up to date qualified traffic statistics are essential in helping us maintain high standards of relevant data. Sites doing this are also a far more credible option for advertising agencies looking to make the right online media choices. î