Jobsite upweights new brand campaign for Scottish market

Jobsite today announces that its new 15million brand campaign has been significantly upweighted for the Scottish market to create one of the largest recruitment campaigns to date in that region. Launching nationwide on October 6th, the new campaign will reach 81% or 1.7 million ABC1 Scottish working adults at least 14 times over each planned burst of activity.

Spearheaded by an aggressive TV campaign, the Scottish employment market will be targeted using heavyweight TV advertising across ITV, Channel 4 and Five as well as multiple satellite channels. Alongside TV advertising, Jobsite will also be running adverts on Scotlandís largest radio station, Real Radio which will reach 29% of ABC1 working adults at least 8.5 times during each activity burst. The radio campaign will also be heard on Radio Clyde covering 35% of ABC1 adults in the Greater Glasgow region and Radio Forth, reaching the target audience a minimum of 8 times during each planned activity burst. A four week long radio advertising campaign and promotion on Virgin Radio will also help to target Scottish listeners.

Jobsiteís new print creative will also run in the Scottish Daily Mail and Scottish Mail on Sunday which are read by 8% and 10% of Scottish ABC1 adults respectively. In addition, the new brand ads will also feature in all Clyde & Forth newspaper titles, creating one of the largest and most significant campaigns seen to date in the Scottish market.

Keith Potts, CEO of Jobsite comments; ëScotland is a buoyant employment market and a key recruitment region for many of our major clients. The upweighting of Jobsite activity in the Scottish market reflects our commitment to growing our presence here and will help us to provide even more high quality Scottish candidates to our clients. With our new campaign due to be seen at least 14 times by Scottish working adults during the first burst of activity we are serious about increasing brand awareness in Scotland.î