Jobsite becomes the official recruitment brand across all Northcliffe newspapers and local websites

Jobsite has become the official brand across all Northcliffe Media recruitment platforms. From May 1st, all Northcliffe newspapers and 56 ëthis isí websites (eg. www.thisisbristol.co.uk ) will change to feature the Jobsite brand across all newspaper recruitment supplements, in paper promotion and web pages.

The new partnership brings together the benefits of Jobsiteís recruitment expertise, brand equity and multi-sector strength with the local presence, reach and recruiter relationships that Northcliffe Media have in some of the UKís key regions.

With at least 50,000 new vacancies advertised each week on Jobsite and 3.9 million registered users, the partnership gives Northcliffe Media readers and advertisers on-going access to one of the UKís leading recruitment sites on which to search for new jobs or advertise local vacancies.

With Northcliffe Media recently announcing combined de-duplicated ëreachí figures of over 4.7 million across their newspaper and local website portfolio the re-brand gives Jobsite significant weekly brand exposure across key UK recruitment regions, including Hull, Derby, Nottingham, Leicester, Bristol and Plymouth. When combined with Jobsiteís other branding partnerships which include the Evening Standard, Metro (London) and Friends Reunited Jobs, the new partnership gives Jobsite a potential weekly online audience reach of circa 13 million representing a significant proportion of the UK working population.

Commenting on the partnership, Keith Potts, CEO of Jobsite, says; ìAs the needs of recruiters grow more complex, part of the challenge for Jobsite is finding passive jobseekers as well as active ones. This exciting new partnership allows us to reach these candidates by the unrivalled regional presence it gives us, both online and now in print. It complements our strategy of going to where the candidates are and talking with them directly ñ not waiting for them to come to us. This is a money canít buy deal, which illustrates the potential of DMGTís online and print properties starting to fully integrate for the first time.î

Michael Pelosi, Managing Director of Northcliffe Media, adds: ìWe continue to see online and regional newspapers as being the most powerful ways in which to bring recruiters and candidates together. This partnership with Jobsite allows us to combine one of the UKís strongest recruitment brands with our unmatched local presence. Our readers and advertisers can now take advantage of market leading recruitment solutions via our newspapers and websites when looking for a new job or looking to recruit locally.í

The announcement builds on the success of the original partnership created between the two businesses in 2007, which enabled vacancies to be distributed between Jobsite and Northcliffeís network of ëthis isí sites bringing new and different jobseekers to both brands. The deal replicates similar partnerships that Northcliffe is initiating with FindaProperty and Motors.co.uk, and is part of a wider strategy to bring the sector expertise and brand strength of core online brands within the Daily Mail and General Trust Group (DMGT) to Northcliffe Media advertisers and readers.

The partnership will be supported by ongoing in paper classified and display advertising campaigns, as well as online search and email marketing activity, providing a highly effective route to reach both active and passive jobseekers.