The results from the latest National Online Recruitment Audience Survey (NORAS) has revealed that jobs.ac.uk continues to attract a diverse and highly-educated audience from across the globe.
The survey, which was conducted independently by Enhance Media, collects key market data from the online visitors worldwide that use jobs.ac.uk to find academic, research, science and related jobs. A total of 15,576 jobseekers completed the latest survey, making it the largest collection of academic jobseeker trends and behaviours in the world.
The survey found that 90% of all jobs.ac.uk users have a degree, masters or doctorate, demonstrating their ability to attract a high calibre audience.
With increasing competition from universities and research institutions to attract international academics, the survey also asked jobseekers specific questions about relocation for academic opportunities abroad.
The survey found that 81% of jobseekers have considered an academic opportunity abroad which was an 11% increase from the same survey in 2012.
78% of jobseekers would also go on to accept an academic opportunity abroad if it was offered by an international employer - an increase of 9% compared to 2012.
Other key findings
- A third (33%) of the jobs.ac.uk audience are based outside the UK
- The UK, USA and Canada are considered the top three destinations for working in academia
- 73% of jobseekers cited career progression as the main reason to relocate abroad
- 43% of jobseekers cited concern over safety and security as a key factor preventing them from relocating abroad
- A third (35%) of jobseekers are currently working in an Academic or Research role
- 43% of the audience work in the education industry, with higher education constituting 70%
Commenting on the findings, Carl Freelove, Marketing Manager at jobs.ac.uk, said “The latest NORAS results continue to demonstrate our ability to attract a targeted and high-calibre audience worldwide. More importantly, the findings provide us with valuable insights in which to help our international customers to build upon their success in recruiting vibrant academics and researchers that will enrich higher education worldwide.
