JOBJOURNEY starts the year with a bang!

Totaljobs Groupís latest new launches JOBJOURNEYScotland.co.uk and JOBJOURNEYNorthWest.co.uk, started the year with two, high-profile offline advertising campaigns.

Both regional sites started their year by launching the medium-weight campaigns to increase brand awareness, establish a clear and differentiated position from their competition, and gain front of mind awareness amongst jobseekers and recruiters. Both job boards have invested a great amount in their wide-reaching campaigns which consist of radio, bus, roadside, and rail adverts running from 14 January to the end of February. The Scotland campaign alone is set to be seen or heard over 33 million times ñ an average of 6 exposures per person!

Whilst in their early stages, the campaigns are already having an impact on traffic levels with visits and applications both doubling on each site in January.

Launched August 2007, JOBJOURNEYNorthWest.co.uk is already the market leader amongst other top local competitors within the North West based on visits to the site*. This remarkable growth shows no sign of slowing and is testament to the distinctive service provided by JOBJOURNEY within the regions the North West.

JOBJOURNEYScotland.co.uk already looks set to be another success, despite it being only two months old. Whilst itís still striving to enlarge its shares of the Scottish regional online recruitment market, the ongoing market campaign is having a similar effect as its North West counterpart with the number of people visiting in January up 192% up on December, well above the normal seasonal increases.

Jumoke Oyadare, group marketing manager for the JOBJOURNEY brand commented, ëthe success of the recent campaigns has given each of the job boards a really good kick-start into the year. Offline campaigns such as these are essential not only for the long term brand awareness of the site but to also ensure that we are closer to our audiences in a more tangible way. That being said, our challenge is not to be underestimated ñ we face increasingly stiff competition in both markets, so there wonít be too much time to celebrate this recent successí.

Paul Stephens, website director for JOBJOURNEY added ëNot only do we have impressive traffic figures; our regional sales teams have also succeeded at making us number one in both regions for the number of advertised jobs on each of the sites. Additionally, increased response to each of the vacancies from the increased traffic has meant that weíre satisfying more of our trialling customers, and already talking about longer term partnerships. This is a promising start to the year.í

JOBJOURNEYScotland and JOBJOURNEYNorthWest are the first in a series of regionally focused sites from the group and have been designed to make the search for local jobs and candidates easier.