Publishers with online recruitment jobs boards can
now profit from applicants' increasing use of video.
Videobuilder Recruit is an innovative video
CV add-on from Video Direct (www.video-direct.co.uk/video-cv). It can be added to the application
process of individual job adverts as a premium upgrade. Candidates then use it to enhance a job application with
video content specifically targeted at the role they are applying for. Advertisers receive the recorded video
embedded in a publisher or jobs board branded email alongside the formal
application.
Increasing numbers of candidates use
video to boost their chances of interview although most content is
generic. Videobuilder Recruit allows
candidates to record video content specific to the job they are applying for,
making it more relevant for the advertiser and therefore more effective. It also allows publishers and jobs
boards to maintain control of the production and distribution of candidate video,
allowing them to add value to their own products and improve the way their
advertisers receive applications.
We know from research that almost
all recruitment advertisers are enthusiastic about accepting video from candidates;
it reduces the time and therefore costs of personnel selection. Most, however, want video content that
is specific to the position being advertised and below a minute in length. By adding Videobuilder Recruit to jobs
boards, publishers can control and standardise the way video is produced and
distributed in a way that benefits the advertiser, and ultimately the candidate”,
said Richard Counsell, Managing Director of Video Direct.
Videobuilder
Recruit is designed to help recruit ad sales teams make money from video. It joins Video Direct’s other video
services and technology for classified and display ad sales teams.
